Responsibilities
- Be the main point of contact for clients, ensuring their inquiries are responded to and their issues or concerns are addressed
- Collaborate with internal teams to ensure client satisfaction is met and success is achieved
- Plan and oversee multiplatform digital marketing campaigns. This includes both organic and paid campaigns
- Be the point of contact for related vendors and agencies, as needed
- Help the sales team to develop and create a proposal/media plan for the customer
- Provide data including performance KPIs, gathering and setting out costs from every part of the business involved, and pre-allocating resource availability from ad ops, technical and creative functions
- Coordinate on the scope and direction of content creation
- To present content production options for the sales team to take to the client, with successful delivery and margins in mind, and with costs, timeline and plan already in place for the execution phase once the deal is won
- Following up throughout the delivery phase to ensure timings and KPIs are being met.
- Liaising between clients and internal teams throughout to ensure communication is straightforward and goal-oriented, and that relationships with clients and between teams are nurtured for ongoing revenue and success
- Following up with detailed campaign reports and communicating results internally and to clients
- Building long-term relationships with clients by demonstrating success, for repeat business and continued wins
- Using gathered data to optimize and improve with each campaign for technical and interpersonal long-term success
- Ensuring that invoicing and internal/external revenue allocation is timely and meets the needs of all stakeholders
Skills and educational requirements
- A communications or marketing degree is preferred
- At least 3 years of experience in Project Management/Client Success Account Manager in Digital environments
- Strong knowledge of Google Analytics, Google Ads, Facebook Business Manager, AD Banner campaigns management
- Exceptional project management skills
- Strong organizational skills, time management and attention to detail
- Team player with strong collaboration and communication skills
- Ability to converse in Italian would be helpful but not essential