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Ralph Lauren Logo

Marketing & PR Associate

6c45544

London

1 day ago

22472 - 26885 GBP ANNUAL

Ralph Lauren

www.ralphlauren.com

New York, United States

Patrice Louvet

$5 to $10 billion (USD)

Company - Public

Retail & Wholesale

1967


Job Description

Avaliable Job Today

Position Overview

We are seeking a passionate and highly motivated Marketing & PR Associate to join the exciting EMEA Marketing & PR department supporting the Partner Territories region - this growing region encompasses over 25 countries across the Middle-East, North Africa, Eastern Europe, India & LATAM regions.

You will contribute to the Partner Territories Marketing & PR team, in terms of Marketing & Communication strategy and calendar, event coordination, direct Marketing & PR, reporting, and customer knowledge and research - and the scope of the role encompass both the Polo Ralph Lauren, and Ralph Lauren Luxury brands, as well as key Brand Lifestyle campaigns.

Essential Duties & Responsibilities


Working within the EMEA Marketing & PR department in London, you will learn to implement a regional Marketing & PR plan which is both brand appropriate but market right in order to acquire and secure the loyalty of our clients in our stores and online.

  • Reporting to the Partner Territories Marketing & PR Manager, you will:
  • Participate in the elaboration of the seasonal Partner Territories Marketing & Communication strategy for your region (LATAM, Israel, Northern Africa & Eastern Europe)
  • Track costs & budget spends in the remits of your region
  • Plan & Coordinate Marketing & PR initiatives in the regions within remit
  • Track and analyze sales results, customer & competitors’ trends and purchasing habits
  • Liaise with key business partners, event hosts, charities, PR agencies, stylists/editors, and RL departments, reacting quickly and efficiently to Marketing & PR related requests.
  • Coordinate gifting and POS material orders for wholesale and retail accounts
  • Assist the Partner Territories Marketing & PR team in organizing all the logistic surrounding Marketing & PR initiatives and events:
  • Pre-event duties include briefing and printing invitations, coordinating translations, liaising with suppliers and other key event contacts, ordering gifts, booking catering, casting models, producing, and maintaining up-to-date guest lists and sending Event Precaps
  • Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly presentations.
  • Manage Marketing & PR intern ensuring, amongst the intern’s responsibilities, that all daily, weekly and monthly PR monitoring and reporting are carried out correctly, thoroughly and by deadline

Experience, Skills & Knowledge

  • Relevant experience or education in Marketing & PR, Market Research, Economics or Business Management
  • 2 full strategic cycles in a Marketing & PR assistant or coordinator role involving project management, coordination, and analysis work (FMCG, Fashion, CRM)
  • Languages: English professional and written required (Spanish is a bonus)
  • Strong business sense and analytical capacity
  • Creative thinking skills and pro-activity in bringing new ideas and concepts
  • Curiosity and understanding of the luxury industry and competitors’ activities
  • Detail-oriented with the ability to work well under pressure in a fast-paced environment
  • Excellent communication skills, both verbal and written
  • Advanced Excel & PowerPoint skills


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