Job Introduction
BBC Sounds is the BBC’s digital audio platform bringing radio, music, and podcasts to our listeners wherever they are. The Content Discovery team sits at the heart of Sounds working closely with Editorial, Marketing, and Product to grow and retain our weekly audience. This role will be at the forefont of the digital transformation of radio – helping our linear stations think digital first.
Salford is the preferred location for this role but we would consider other locations if required
Main Responsibilities
- You’ll develop new and innovative tactics and strategies to help grow BBC Sounds’ regular, weekly audience - trialling new ideas, figuring out what works (and what doesn’t) and establishing best practice
- You’ll have the opportunity to work with some of the BBC’s biggest radio brands and podcasts – delivering bigger audiences for these shows on BBC Sounds
- You’ll work closely and collaboratively with colleagues in Marketing, Social Media, Editorial, and Product to deliver multi-disciplinary projects and bring alignment on goals and ways of working
- You’ll use audience data to help inform the strategies and tactics you propose and, crucially, to report back clearly on success or lessons learned
Are you the right candidate?
- You will have demonstrable experience of growing the audience for a digital product
- You will be able to confidently lead complex digital projects made up of cross discipline teams and manage stakeholders with competing needs
- You will be an excellent communicator – able to explain data and complex ideas and projects in simple and compelling ways to a range of audiences
- You are data savvy – not afraid of a spreadsheet or a dashboard, you’ll be able to take audience data and use it to inform our plans for growing BBC Sounds
- You will have experience working collaboratively with product and engineering teams either as part of the team or working on digital projects together to meet audience needs
- You will likely have experience working within the radio, podcast or music industries
- You will be innovative – unafraid to try new things and able to learn lessons when those succeed or fail
- You will be tenacious – pushing new ideas forward in the face of old ways of working
- You will be committed to the BBC’s public service values and interested in how these apply across digital products
Please use this advert and the appendix as the basis for your application. In other workplaces this job might be called Digital Engagement Editor/Manager, Digital Strategy Manager, Audience Engagement Manager, Audience Development Manager or similar.
About the BBC
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here
Package Description
Band: D
Contract type: Permanent/Continuing
Location: Salford
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.