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At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

• Create channel-specific content for Sports Direct’s social channels with a focus on ‘Lo-Fi High Impact Video Content’ across TikTok, Instagram & YouTube shorts.
• Identify TikTok trends and ensure we’re reacting to these to help drive the growth of the social accounts
• Shoot fast paced, dynamic video content using the latest iPhone 14ProMax and Sony DSLRs often with the requirement to cut and edit ready to post the same day
• Collaborate with the Creative team to ensure our campaign and social-specific shoots capture social-first content
• Receiving image and video briefs from different departments across the business and concepting video ideas & treatments that deliver against the objectives
• Concept original content ideas using new techniques to present products in a creative way that inspire our audiences to purchase
• Analyse the results of social content in collaboration with the wider social team and feed into weekly, monthly and campaign reports
• Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors and visual references for social content

• Knowledge of TikTok itself, including filming, editing and features
• Experience in managing TikTok accounts (either personal or business accounts)
• A deep understanding of Tik Tok and the wider social and media landscape
• Experience using video editing software and tools such as CapCut, Adobe Premiere, Final Cut Pro or similar.
• Experience working in the sports industry.
• Experience in content creation and presentation of ideas
• An understanding of social media analytics and how to apply learnings
• Excellent written and verbal communication skills
• Excellent time management skills with evidence of being able to balance projects and prioritise.

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.