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We’re recruiting a Direct Marketing Manager for Donor Development to help us optimize our engagement with existing supporters and donors, and to maximise short- and long-term income from such audiences.

The Individual Giving team is responsible for recruiting, developing, and retaining individual supporters of Blue Cross with the goal of maximising the value of their relationship.

Currently supporters donate approx. £27m per annum through cash, regular giving, and legacy donations.

As our Direct Marketing Manager for Donor Development, you will be leading a small team and managing an extensive portfolio of campaigns such as donor cash appeals (including emergency appeals), raffles, supporter admin campaigns across a range of channels such as Direct Marketing, email, digital, and telephone.

You will have the opportunity to create a business plan and budget (including key milestones, timescales and KPIs) for Donor Development to deepen engagement with existing supporters and donors, and to maximise short- and long-term income from such audiences.

In collaboration with the Direct Marketing Managers (Acquisition and Legacy Marketing & Stewardship) you’ll work together to improve our regular giving products, with the goal of improving supporter engagement and retention.

You will be working with other departments across Blue Cross to enhance the lifetime value of supporters across the organisation, in particular Data Services, Customer Care and Communication teams.

About you

You will be an experienced and successful direct or digital marketer and/or fundraiser, with a supporter centric approach and a great understanding of supporter motivations. You will have the drive and ambition to innovate as well as continuously improve the supporter experience and fundraising activities.

Used to working to financial targets, you will know how to develop income streams successfully and how to get the most out of expenditure budgets.

You will have the know-how and the necessary project management skills in managing multiple projects utilising both internal and external resources to deliver complex campaigns.

Essential qualifications, skills, and experience

Want to know more the detail? Great! We have attached the job description which hopefully gives you everything you need.

How to apply

Click the apply button below and complete the online application process before the closing date on 9 August 2023.

We reserve the right to close this vacancy early should we receive an overwhelming response.

Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today.

In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are.

To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.