ABOUT FINISTERRE
Born two decades ago from the needs of hardy British surfers, Finisterre designs functional and sustainable product for those that share a love of the sea. B Corp certified, a leader in its field and based in a cliff top location in St Agnes, Cornwall, as well as ten stores across the UK, Finisterre is a truly unique brand and career proposition. We are looking for brave, honest, and driven individuals to join our crew as enter our next exciting stage of global growth.
Perched a few hundred meters from the crashing Atlantic, our cliff top HQ at St. Agnes’ Wheal Kitty Workshops in Cornwall is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.
Culture and team are everything here - it’s a buzzing place to work, and we enjoy the natural environment and ocean on a daily basis. This is an amazing opportunity for somebody to be involved with an authentic, purpose-led brand.
ABOUT THE ROLE
This role is all about understanding our customers and then marketing to them across the entire digital funnel. It’s a big role that works on multiple channels to attract new customers to the brand through marketing and insight, and then bring them back in through remarketing and other campaigns to drive repeat purchase. As a purpose-led brand we are big on building advocates – so the right candidate will have a deep understanding of the performance channels, and how Brand fits into the mix.
JOB RESPONSIBILITIES
- Responsible for creating and implementing a paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat!)
- Responsible for driving digital customer acquisition that meets our financial forecasts (so both in terms of demand but also profitability). This includes tight budget management and communication around over/under spends.
- Responsible for leading on our customer insights through consistent data analysis and reporting. You are able to take complex data and turn it into actionable insights that drive business results.
- Responsible for managing all our digital agency partners (SEO, PPC, Paid Social) and ensuring they are set up to be successful, whilst also held accountable for reaching the goals we set together.
- Responsible for weekly and monthly reporting on all spend and the results, ensuring that the most appropriate metrics are used (and that they are agreed to by the leadership team).
This is a full-time position based in London with the requirement to travel to our HQ in St Agnes once a month.
Requirements
WHAT YOU NEED
- Strong understanding of overall marketing – with a deep specialism in digital channels. Yes this is about our customer online, but you should know and understand how the overall journey works for our target customers and how paid digital, organic digital and offline channels work together to support one-another
- Strong strategic thought-process. Clearly able to understand how the paid digital activities drive our strategic priorities.
- Amazing analytic skills, with experience in MMM, power BI and other measurement tools.
- Good sense of storytelling and creative – you understand how this drives performance.
- Great communication skills – you can take the complex data and tell a story of what it means – outlining opportunities for improvement along the way.
- An entrepreneurial spirit. You understand how your work impacts the business and you feel exhilarated by your successes and motivated by your mistakes.
- A strong sense of personal responsibility – you own your work and are excellent at managing up, down and across.
- 5+ years’ experience working in retail brands or agencies on digital marketing channels.
- Passion, energy and aspiration in line with Finisterre values, products, brand and customers
- Excellent self-awareness, communication and interpersonal skills
- Thrives on positive change and able to manage self and others under pressure
- Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
- Knowledge of and adherence to all the company’s policies, procedures and BCorp certification standards
Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
Benefits
WHAT YOU GET IN RETURN
- A chance to grow and develop yourself along an exciting progression path while working at a fast-growing B Corp certified business with a great culture and an exciting purpose
- Opportunity to collaborate with a diverse community of people with a shared mission
- A salary commensurate with this position, including bonus opportunity
- A pension scheme in line with government requirements
- 33 days off per year (including bank holidays) plus additional days for length of service, your birthday and month-end half day
- 60% product discount for personal and gift use
- 30% Friends and Family product discount
- Access to a wide range of wellbeing programs, including free counsellor, headspace membership, yoga, mindfulness, and cycle to work.
- Regular team social and training days
- Various discounts from our B Corp community
Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.
Closing date: 10 August 2023. We’ll be interviewing as we go along, so the role may close earlier than advertised.