Posting Date: 9th August 2023
Function: Sales
Location: London
Why Business?
Our aim is to create a world-class BT Business unit that delivers long-term value for our customers, colleagues, partners, investors, and other stakeholders, both in the UK and internationally, across the full range of business segments from small enterprises to governments and multinational companies. This includes:
- Driving full integration of channels and products to best serve our business, government, and wholesale customers in the UK and internationally.
- Investing strategically in present and future needs of customers, aligned behind common digital, network and security platforms.
- Accelerating our transformation plans and delivery of next generation products and services, making it easier for customers to do business with BT and for BT to transact more profitably with customers continuing to invest in the skills, technology and partnerships required to return to growth and become the leading provider of secure multi-cloud connectivity.
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The Small and Medium Enterprises (SME) segment is a crucial sales channel for BT, contributing £1.7 billion in revenue and £0.8 billion in EBIT annually. With a customer base of over 1 million SMEs in the UK, this sector is experiencing an exciting phase of growth. As we implement our new Enterprise model to drive this growth, this role will play a vital part in supporting the achievement of our ambitious transformation plans and goals.
In a highly competitive market, the primary responsibility of this role is to identify opportunities and secure new business by closing sales with a diverse portfolio of SME prospects. By establishing strong relationships and effectively influencing and negotiating with key contacts and decision-makers, the role holder will not only meet but exceed targets for their prospects. To achieve this, a deep understanding of the prospects' businesses and their transformation roadmap is crucial. The role will involve developing winning strategies that highlight how BT & EE's portfolio best aligns with their needs. Targets may include customer contact activity, sales pipeline health, sales order value/revenue growth, market share, and customer experience. In this role, having a hunger for learning and a willingness to embrace new approaches is essential. It will be important to explore innovative ways to engage new customers with BT and to stay ahead of the competition in the market.
- Prospecting accounts for new business opportunities.
- Applies comprehensive knowledge of the competitor landscape, BT portfolio and industry developments to inform approach and close new logo business.
- Maintains relationships with prospect stakeholders and negotiates with new clients to determine terms and offerings.
- Our acquisition account managers typically work with our larger SME prospect accounts who have the most complex needs.
- Accountable for winning new logos within a defined account portfolio of SME prospects – delivering consistent and profitable new business.
- Responsible for developing deep-rooted, sustainable relationships with prospects. Obtaining a strong understanding of their transformation roadmap, connectivity and telecommunications requirements.
- Leading meetings with prospects in person and virtual to define customer requirements and drive the sales cycle.
- Forecasting new logo wins and sales order value with a defined closure plan.
- Achieve and exceed new sales targets for the defined prospect account portfolio – which may include daily customer outreach and pipeline health, as well as revenue growth, market share, and customer experience.
- Work with a high degree of autonomy across prospect portfolio, ensuring sales plans are developed and delivered to secure multi-product deals, and ensure all internal stakeholders are aligned with the plan.
- Collaborate with technical sales specialists where needed, to create best in class solutions for complex client needs.
- Managing time well to allow for consistent upskilling in product and industry knowledge.
What we would like to see on your CV
- Successful track record delivering brilliant sales performance for an account portfolio
- Acquisition and/or new business experience essential
- Experience with senior stakeholder relationship management
- Experience with SME or Corporate customers preferrable
- Developed and executed strategic sales plans aligned to business strategy and values.
- Made decisions in ambiguous situations using incomplete information or differing views.
- Collaborated with people in different business locations or functions.
- Experience taking customers through a sales cycle.
- Delivered marketing campaigns to build relationships with prospects preferable.
- Developed and delivered a transformation plan for an underperforming project preferable.
Collaboration
Customer Success
Business Development
Customer Relationship Management
Social Selling
Strategic Planning
Requirements Analysis
- Competitive salary
- Performance based OTC
- Pension scheme (up to 10% BT contributions)
- Flexible Hybrid working
- Access to training and development to help you grow with us
- 25 days annual leave (plus bank holidays)
- Shares Plan
- Flexible benefits: cycle to work, healthcare, etc.
- Discounted BT products and services
BT have moved to a hybrid working model - you can work from home 2 days per week. This means you’ll be at your contractual location 3 days a week.
Studies have shown that some people are less likely to apply to jobs unless they meet every single qualification and criteria. So, if you're excited about this role but your past-experience doesn't align perfectly with every requirement, don’t worry – we’d still love you to apply!
About Us
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.