Location: London Speechmark + (Hybrid)
Working hours: Full time 37.5 hours per week – Mon to Fri
Band: G11
Hiring Manager: Rabia Jaffer
At Vodafone UK we believe that through collaboration and connection we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.
The Base Marketing team is responsible for engaging with our customers and building long lasting relationships maximising customer value and advocacy. Through our campaigns we aim to differentiate Vodafone from our competitors and optimise our commercial performance, by being insight led and creating real mutual value for our customers and our business.
What you’ll do
This role has the responsibility for driving customer ARPU via the upsell of tariffs and cross-sell of extras. The role is primarily focused on owning pre-pay to post-pay migrations, and requires running / interpreting analysis relating to commercial performance in order to deliver incremental value through migrations and up-sell activity.
There is a requirement to understand customer lifetime value and the levers that influence it and build-out strategic changes in the operation to drive long term value. The role will focus on driving performance and capability through all channels with a bias towards digital, primarily the app, in order to optimise cost & revenue.
Campaign Management: Own, optimise and grow P2P activity- Channel Optimisation – Monitor and drive KPI performance across channels
- Trading – Forecasting, performance management and commercial recommendations for accountable areas
- Build strategy to drive increased digital migrations
- New opportunities – work with segment & analytical teams in order to identify new commercial opportunities
Who you are
Strong Commercial acumen- Digital marketing experience
- Strong stakeholder management
- Good analytical & problem solving
Together we can
Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (https://careers.vodafone.com/uk/applying-to-vodafone/) for guidance.