Digital Communications Manager
Location: London
Duration: 3 - 4 months
IR35 Status: Mandated PAYE
Would you like to join a global leader in consulting, technology services and digital transformation? Our client is at the forefront of innovation to address the entire breadth of opportunities in the evolving world of cloud, digital and platforms.
Job Specification:
As part of an integrated Marketing & Communications team, be responsible for implementation of the digital elements of the communications plan to meet business objectives:- Advise on the effective strategy and digital tactics, and own their end-to-end delivery across channels, using appropriate internal and external resources
- Advise on a mix of content format based on objectives and target audience
- Oversee the production of content (for example, videos, articles, snackable content for social, etc.), ensuring quality and consistency in messaging to maximize impact; create some short-form content for digital channels if needed
- Manage the flow of content through digital channels
- As part of our employee advocacy program, support social media programs of the clients most senior executives, and advise subject matter experts on best practices, to support them on their journey to become digital influencers
- Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns
- Collaborate with other M&C teams (Social Content Studio, analytics, SEO, etc.), external agencies, and a Digital Communications Executive
- Provide excellent service to colleagues, helping them to make the most of our digital capabilities and channels
- Collaborate with digital marketers, PR team, and the global network to drive adoption of campaigns across teams and geographies
- Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies, to keep adding value
- Play an active role in the team, contributing insights and best practice
What you?ll bring:
Experience in corporate communications or content, combined with significant experience in digital/social marketing in a B2B environment; from strategy and planning to execution, analytics, and evaluation, you?ve worked with organic and paid campaigns, employee advocacy, social listening, SEO, etc.- Strong working knowledge and experience of digital tools (Google Analytics, TalkWalker, Hootsuite, Sociabble, etc.), channels (LinkedIn, Twitter, Instagram, Facebook, etc.), paid platforms, and content formats
- Track record, either in-house or for an agency, consulting customers/stakeholders to understand objectives and, in response, planning activities and execution
- Ability to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality, and cost - and adapt to changing priorities
- Excellent communication, collaboration, and networking capabilities ? able to build and maintain excellent relationships with stakeholders with ambition to exceed targets and expectations
- Creativity and innovative approach, to keep adding value
- Commanding a presence with senior executives, both internal and external
- Ability to effectively communicate information, ideas, and messages in writing and verbally
- Good track record in working within a geographically dispersed team
- An eye for detail and for accuracy
- A team-spirited, proactive, enthusiastic, dynamic, and flexible self-starter, willing to take on various tasks, large and small