End Date
Tuesday 22 August 2023
Salary Range
£37,548 - £41,720
Agile Working Options
Hybrid Working
Job Description Summary
At Lloyds Banking Group we’re redefining our marketing – embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We’re seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.
Working across our relationship brand(s) within the LBG portfolio, we're looking for an Assistant Content Manager to support the development and delivery of our in app onboarding plans including customer-facing content, tools and experiences, working in an Agile framework and delivering outputs through pre-defined sprints, acting as a core member of the scrum team as we evolve the programme across 2023 and 2024.
This is a secondment role until the end of 2024.
Job Description
JOB TITLE: Assistant Content Manager (12-Month Fixed Term Contract)
SALARY: £37,548 - £41,720
LOCATION(S): Bristol or Halifax
HOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least
two days per week, or 40% of our time, at one of our office sites.
About this opportunity
This role sits in the Strategic Customer Engagement Team within the Consumer Relationships Squad and you’d work closely with the App First working group and teams.
Our purpose is to create a seamless, personalised and engaging onboarding experience that starts the beginning of a conversational relationship, that is both relevant and rewarding to our customers.
You’ll work with the Content Manager to support the development of new App first communications experiences and journeys that are the welcome to the brand for our customers. Sprint outputs could include contextually relevant communications, content, tools, tips and services that recognise and deepen customer relationships in their first 100 days, allowing us to show our customers that we’re by their side when it matters most. You’ll also be involved in integrating communications across the broader Consumer Relationships strategy, ensuring that we elevate the customer relationship with excellent, personalised experiences.
About our team
We're a centre of excellence for audience-aligned marketing activity in paid/earned/owned channels, with the aim of bridging the gap between our Brand and Conversion-focused Marketing.
We help our customers build the right money management habits, balancing their short term aims with their long-term goals.
We deliver timely, relevant, and engaging points of interaction across a multi-channel journey, and maintain a steadfast focus on improving the effectiveness of all we do.
We craft our journeys by customer segment and create engagement from insight, resulting in interactions that improve both the brand and customer experience.
We collaborate across the Group to ensure that our campaigns meet the needs of our customers, whilst also delivering for the business.
We take pride in working together to improve customer experience.
As an Assistant Content Manager you'll
Support the content marketing and communications development for the in app onboarding programme.
Support the development and implementation of communications to new to bank customers across a number of channels.
Work with LBG creative agency partners, to enable the delivery of forward-thinking marketing executions.
Make recommendations and optimisations to activity as requested.
Ensure sign off and regulatory adherence to the financial promotions framework for Lloyds Banking Group.
About us
Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too.
What you'll need
Experience of delivering either engagement or conversion / direct response activity in 121 channels – Email, IB, Direct Mail
Experience of working with external marketing agencies to define plans, deliver activity and manage costs
Good communication and influencing skills
Delivers impactful communications
Understanding of regulatory environment with respect to Financial Promotions
Collaborative and a great team player
Brave and creatively curious
A continuous improvement mind-set
About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know
Sound like the role for you?
You’ll play a pivotal role in the next stage of our evolution. With improved understanding of the needs and behaviours of each of our segments, our aim is to create exceptional, meaningful customer communications experiences, through data intelligence and personalisation, to drive deeper relationships and create value.
Building richer customer experiences sits at the heart of this approach, as does growing customer support, relevancy and value to develop deeper customer relationships. If you’re excited by the thought of becoming part of our team, get in touch. Together we make it possible.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
If you’re excited by the thought of becoming part of our team, get in touch.
We’d love to hear from you!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.